Rosies Royalties - PETA
CHALLENGE: Some of our most popular prints don't come from our own streets - but from fields, the jungle and the savannah. And though the leopard, cow and snake are some of the world’s most bought designers - they have never earned a penny on their designs. If they would have, they would be looking at millions of dollars.
SOLUTION: PETA sets things straight by collecting the royalties we owe these designers - to give back to animals still being tormented for the looks of their skins.
Case film:
OHH Billboards:
Stickers for the activists:
