Texas Safe Zone - Verizon
CHALLENGE: What gear do women in Texas need post the overturning of Roe v. Wade? Devices they’re not being traced on. The only way to make sure of that, is for them to use another device than their own.
OPPORTUNITY: Verizon has 400 stores in Texas, and about 9000 devices not being used for anything more important than showing off features.
SOLUTION: Therefore, Verizon turns regular stores into digital safe zones and demo devices into vital gear, to make sure womens data stays where it belongs - in their own hands.
Case film:
