KEEP THE STORY RUNNING - NIKE
CHALLENGE: How can Nike motivate people to run?
INSIGHT: Studies show that 8 minutes into a run we tend to lose motivation, which results in giving up and feeling worse than before. And a promise of a better and healthier life clearly isn’t enough. We need a reward in the moment.
What could be more rewarding than the most binge-watched genre of our times?
SOLUTION: Keep the story running - by collaborating with popular authors, short thrillers are released exclusively in the Nike+ RunClub App. But there’s one catch - if you stop running, the story will too.
Case film:
![](https://cdn.myportfolio.com/3ee2b20c-995d-4cf9-bc48-4e12f002edca/034c0dfa-926a-4f76-ab80-7e7dc9e646cf_rw_3840.jpg?h=03736160beb143709057ea941b1b2fb6)
OOH Billboards:
![](https://cdn.myportfolio.com/3ee2b20c-995d-4cf9-bc48-4e12f002edca/6b6a63c6-bcb6-4d25-9f0f-7a4049b41b4c_rw_1920.jpg?h=b100f25db19d86b3049dec60cb7767bd)
![](https://cdn.myportfolio.com/3ee2b20c-995d-4cf9-bc48-4e12f002edca/5eb71ece-9e36-4938-9716-bc8422978aab_rw_1920.jpg?h=beff6c736101fd28c086b9984e5141af)
![](https://cdn.myportfolio.com/3ee2b20c-995d-4cf9-bc48-4e12f002edca/0d583073-03b5-423c-bc1b-0683d2f6bff1_rw_3840.jpg?h=610aba3e81de396c61f9f3a18b18f625)
![](https://cdn.myportfolio.com/3ee2b20c-995d-4cf9-bc48-4e12f002edca/1ffda868-bf1a-4ceb-8a5f-7aa946560e4d_rw_1920.jpg?h=cab0a150ec0b821b2696133135301b8f)