HEDVIG - THE MESSED UP PROJECT
Brief: As part of our studies at Berghs, we received a project brief from Hedvig, a Swedish insurance company. Our task was to create a campaign that would encourage the youth to live a more carefree life.
Solution: The messed up project - a collection of things that can't be disstroyd, because they already are.
![](https://cdn.myportfolio.com/3ee2b20c-995d-4cf9-bc48-4e12f002edca/ea0a95d9-0087-40c2-ad29-9fef0c22ec67_rw_1920.png?h=ef84cf0c13a197da6b14fefebb75e697)
![](https://cdn.myportfolio.com/3ee2b20c-995d-4cf9-bc48-4e12f002edca/fa5bdcbe-8e4a-4b11-8655-b7aa1822ea30_rw_1920.jpeg?h=87e1fbd9c6c684d6efd17410bea5984e)
![](https://cdn.myportfolio.com/3ee2b20c-995d-4cf9-bc48-4e12f002edca/bbe8fc38-e25d-4326-949a-c14b1e520fcf_rw_1920.png?h=f78ae292510b897329ff3cdd9888d1c2)
![](https://cdn.myportfolio.com/3ee2b20c-995d-4cf9-bc48-4e12f002edca/39e3501b-f461-49ce-a83d-fb38e31c359c_rw_3840.png?h=ed22a5c14bbbc8dce3eaabbb29831544)
![](https://cdn.myportfolio.com/3ee2b20c-995d-4cf9-bc48-4e12f002edca/ada4b508-ac53-40ec-ab53-05f16e3c29ea_rw_3840.jpg?h=e38fbb97cc1031e8e202e06b8eac4235)
![](https://cdn.myportfolio.com/3ee2b20c-995d-4cf9-bc48-4e12f002edca/eae5811b-a936-4255-8c50-35475f115af0_rw_1200.png?h=1061dc69fc719d05a2ca26543b9f20ee)
![](https://cdn.myportfolio.com/3ee2b20c-995d-4cf9-bc48-4e12f002edca/c354dd1c-d9ea-4af5-bca1-2faa59dd0c0c_rw_3840.png?h=da7f37e19705a98047f2ef44912d9f17)
Date of project: 21/11-2021