The Outlaws - Chimi x Orville Peck
BRIEF: Make an unexpected collaboration for Chimi Eyewear with an idea that breaks the internet. The collaboration should have a visual world that connects to the main idea.
SOLUTION: Sunglasses shouldn't be something you hide behind, instead they should make you stand out. Therefore we let Orville Peck, one of the most famous masked artist, front a new drop for Chimi called "The Outlaws".
Teaser online + OOH:
Event invitation :
Store interior + Instagram feed:
Website:
Billboard:
