The Outlaws - Chimi x Orville Peck

BRIEF: Make an unexpected collaboration for Chimi Eyewear with an idea that breaks the internet. The collaboration should have a visual world that connects to the main idea.
SOLUTION: Sunglasses shouldn't be something you hide behind, instead they should make you stand out. Therefore we let Orville Peck, one of the most famous masked artist, front a new drop for Chimi called "The Outlaws". 
Teaser online + OOH:
Event invitation :
Store interior + Instagram feed:
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